Successful marketing of a poultry farm revolves around the customer's desire for a quality product but also an emotional reaction to the marketing of the product.
Ultimately no matter what the style of marketing, the product needs to be of a level of quality that customers expect. They also need to be made aware of the features and benefits of the product. What size is the egg? What health benefits area attached to the product? Is it fresh? Is it farmed sustainably, organically or the like?
Many customers are extremely interested in the sustainable practices employed at the farm and the welfare of the animals involved. These aspects need to be promoted if they are in fact employed on the farm.
The location of the farm can be a key feature in the promotion of the product. Is the farm located amongst a rich and healthy forest where the air isn't touched by pollution? Is it located at the base of an ancient, extinct volcano, where the earth is rich and the livestock are fed on maize grown in this soil? Do the birds drink from a local spring which is rich in mineral content, passed on to the consumer through the eggs? Local products are invariably more appealing to a consumer as they know it provides jobs to support the community and the product is more likely to be fresh.
Often producers will attach their sstory to the marketing of the product. They may tell the story of the farm being passed from generation to generation or the ancestry of the genetic lineage of their birds.
In the end the major aim of marketing is to tell the consumer what sets your product apart from all of the competitors
At some point or another most agricultural enterprises need to perform a quarantine to halt pest or disease problems. It is one of the simplest and best forms of control. In the case of livestock parasites can quickly spread from one animal to the next both through physical contact or through digesting food infected via the faecal oral cycle. Diseases can be transmitted between animals and even from hen to egg as is the case for infectious synovitus.
Commonly, bringing new chickens into the flock has the high potential to spread disease and pests. This is why the quarantine of new animals is vital. Keeping new birds in a separate area for anywhere up to 2 months will allow you to observe the new animals for pests and diseases and allow you to treat them if possible. The quarantine area should be at least 10 metres away from the existing area and in a larger scale operation, it would be best if workers entering the quarantine area were then kept away from the main flock.
Be aware also that any time an animal moves through new environments it can pick up pests and diseases. Transport or housing that isn't cleared in between transfers can retain pests and disease which can then be spread amongst any new birds they are exposed to. Any animals brought into a new environment should, as mentioned, be quarantined and observed for a period of time to halt any spread to the existing flock.