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Successful marketing of a poultry farm revolves around the customer's desire for a quality product but also an emotional reaction to the marketing of the product.
Ultimately no matter what the style of marketing, the product needs to be of a level of quality that customers expect. They also need to be made aware of the features and benefits of the product. What size is the egg? What health benefits area attached to the product? Is it fresh? Is it farmed sustainably, organically or the like? Many customers are extremely interested in the sustainable practices employed at the farm and the welfare of the animals involved. These aspects need to be promoted if they are in fact employed on the farm. The location of the farm can be a key feature in the promotion of the product. Is the farm located amongst a rich and healthy forest where the air isn't touched by pollution? Is it located at the base of an ancient, extinct volcano, where the earth is rich and the livestock are fed on maize grown in this soil? Do the birds drink from a local spring which is rich in mineral content, passed on to the consumer through the eggs? Local products are invariably more appealing to a consumer as they know it provides jobs to support the community and the product is more likely to be fresh. Often producers will attach their sstory to the marketing of the product. They may tell the story of the farm being passed from generation to generation or the ancestry of the genetic lineage of their birds. In the end the major aim of marketing is to tell the consumer what sets your product apart from all of the competitors
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